If you've seen this little van speeding through the Irpinia hills these days, it's us at The Rag who are trying to pull off a crazy feat. This year, we decided to create our panettone, literally immersed in nature. We asked ourselves, "Why not surround ourselves with autumn colors while we prepare the most delicious dessert of this time of year?"

From the sourdough starter to the panettone's final turning, it's an experience that true artisans of great leavening undergo every single time. There's a lot of research behind The Rag panettone. A research made up of countless trials, victories and defeats. The raw ingredients must be excellent.

Passion, dedication, and the desire to get involved have led us to undertake this challenge.