The Rag | Reasoned Eating by Gian Paolo Capaldo

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Taste our panettone

The Rag Traditional Panettone is an elegy of balance and mastery: awarded for its excellence, it is born from authentic ingredients and a passion that becomes art.

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Traditional Panettone €40,00~~Sale price€45,00~~

Reasonotti €9,00~~Sale price€10,90~~

Absolute Chocolate Panettone €40,00~~Sale price€45,00~~

Who we are

We cultivate the art of leavening with dedication and respect for tradition. The recognized and award-winning excellence of our creations is born from genuine passion and artisanal care.

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Un pandoro che sa di burro e gratitudine: siamo tra i 5 migliori d’Italia secondo Dissapore

Un gelato che ha trovato il suo posto: siamo nella Top 25

Mangiare Ragionato: la nostra filosofia quotidiana

Un premio che profuma di lievito e gratitudine

Nov 28, 2025

A pandoro made with butter, vanilla, and time: our The Rag has been ranked among the 10 best artisanal pandoros in Italy for 2025, according to Dissapore. A lightness born from sourdough starter, long waits, and a team that kneads with gratitude.

May 07, 2025

We are proud to have been ranked among the Top 25 best ice cream parlors in Italy according to Dissapore 2025. This confirms our vision of artisanal, thoughtful, and sustainable ice cream.

Apr 02, 2025

Mangiare Ragionato is our way of experiencing cooking: time, thought, real ingredients, and a love of slowness. Every dough is born from a conscious choice.

Dec 07, 2024

Our panettone was named "Best Emerging Panettone 2024" by Dissapore . This recognition stems from time, care, and a shared dream.

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Tradition, slowness and thought: The Rag transforms sweetness into an experience of truth and beauty.